Experience

How a kitchenware brand scaled 400x in 90 days.

The Challenge

A mid-sized kitchenware brand was struggling to grow. Despite offering high-quality products for both home cooks and professionals, they couldn’t scale profitably. They came to Deus with a clear ask: help us grow, but don’t sacrifice ROAS.

The Objectives

• Drive profitable growth through paid advertising
• Maintain strong ROAS across all channels
• Activate both B2C and B2B audiences
• Launch an email marketing ecosystem that converts

Our Approach

We started with research. Deep industry analysis. Competitor audits. Customer intent mapping. What we found was clear: the brand was sitting on untapped potential across two distinct segments.

We repositioned the brand to speak to both professionals and passionate home cooks. Then we built a performance engine around it.

• Google Ads: Full retainer setup, structured for intent capture
• Meta Ads: Creative built for both conversion and reach
• Email Marketing: New automations and ongoing newsletters, designed to drive both sales and loyalty

Every channel worked in sync, creating momentum that was impossible to ignore.

The Results

• 400x revenue growth in just 90 days
• ROAS consistently above 6 across platforms
• New revenue streams unlocked via automated email flows
• Sustainable dual-market positioning for long-term scale

Final Word

When clarity meets execution, growth is no longer a struggle. By aligning brand, offer, and channel, we helped this kitchenware business unlock momentum that was already within reach. The result is a system that performs, builds trust, and scales with purpose.

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